Samsung bets on AI, affordability, and retail push to expand

Samsung is focusing on AI, affordability, and retail expansion to drive growth in India’s premium smartphone market. Aditya Babbar, VP – Head of Product Marketing, told CNBC-TV18 that despite a flat overall market, Samsung has grown its share in the premium segment to 30%, supported by initiatives like long-term EMIs and memory upgrades through the Galaxy Upgrade Programme.

Source