How Radico Khaitan is building Indian luxury spirits through provenance,

Radico Khaitan is expanding its premium spirits portfolio beyond single malt whisky, with products spanning rum, gin, world malt and liqueurs. CMO Kunal Madan said the company is focusing on distinctive Indian ingredients, production techniques and consumer experiences as it targets increasingly experimental drinkers. The strategy also includes taking newer products to international markets while strengthening its presence in India.

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