Fix My Curls, Auric and ISAK win season 4 of

Amazon has concluded the fourth season of its Propel Accelerator program, selecting three standout direct-to-consumer startups—Fix My Curls, Auric, and ISAK—from nearly 900 applicants. Each winner receives a $100,000 equity-free grant to support global expansion, along with access to mentors, venture capitalists, and Amazon experts.

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